The Electronic Product Environmental Assessment Tool, or EPEAT, is a registry that identifies electronic devices which reduce their negative environmental impact and grades them on this "green" rating. EPEAT was established in 2006, and Apple played a key role in the registry's creation.
That's why it came as a shock to many that Apple chose to remove itself from the EPEAT program. Rumors swirled as to why the computer company would opt out of its program, especially when they had secured very high marks under EPEAT.
As it turns out, Apple was in the midst of releasing a new laptop that was likely to receive low EPEAT marks. Fearing a detrimental score, some believed, Apple ended their relationship with the registry.
But Apple rubbished this notion, with the company's senior vice president stating that the move away from EPEAT "was a mistake;" an interesting response, given that the city of San Francisco -- near Apple headquarters -- threatened to ban city employees from purchasing Apple computers with "official funds."
It is a dramatic change of course for a company that is usually innovative, generally mistake-free and organized in how it protects and grows its brand.
However, not every business is this way, and many small businesses in Connecticut struggle with clerical errors that not only cause their business to suffer in the eyes of the public, but also cost them a pretty penny. A thorough review of your business plan and a complete understanding of your business's policies and procedures can ensure that your employees have a uniform understanding of how the company conducts itself -- and an experienced business attorney can help a business with this process.
Source: BBC News, "Apple u-turn as Mac maker rejoins EPEAT green registry," July 13, 2012
- Our firm handles similar situations to the one discussed in this post. If you would like to learn more about our practice, please visit our Connecticut business law page.